In troubled times, people won't trust their real estate transactions to "just anyone". They'll flock to the one agent they can unquestionably bet their retirement savings on...

Discover the secret power of…

People sure are jittery about real estate these days, and who can blame them? They need reassurance and they will seek it. Home sellers will seek out that special real estate agent, the one they know they can count on – the top expert in town.

That's you...and here is how I know.

You see, there is one marketing tool that can confer authority on you so completely that you will own your town. And your competition is not reading this letter, so you win! You become that one special agent that everyone seeks out. This secret real estate marketing tool will literally lift you above every other real estate agent in your community.
Picture this. You meet a prospective couple. You greet them. You shake their hands. You hand them your business card.

No, no, no, no! What am I saying? You don’t hand them your business card ever, ever again. What a waste of a golden opportunity to hand them your book. That’s right. Your book, with your name as the author. With your face on the cover. You are now 100% the absolute expert on real estate in their eyes. There is no need to prove it, because the book says it all. An author of a published book is assumed to be the expert in his or her field. Would you like to never have to sell yourself again – because people just assume you are the best?

PSST! By the way, this little "secret" is actually a well-known and even a must-have marketing tool among professional speakers and “infopreneurs”. As soon as they publish a book, they are able to leverage double their speaking fees.

Why is it still a secret among real estate agents? Beats me, but it is to your advantage, because you will be the only agent in town that will be the assumed expert – an inimitable advantage over every other real estate agent in town. You become the person the media approaches for comment. The person other businesses refer. The person whose book brings them new clients who want the best, most knowledgeable, most effective agent in town.

We do all the work for you. It’s that simple.

Relax. We do all the work, and writing books is what we do best. Read this…

The Happy Guy Marketing (that's us!) has one goal – to make you a happy and wildly successful real estate agent. We offer you dozens of high-quality writers who have written hundreds of books for satisfied clients. You don’t have to lift a finger. OK, maybe a finger. After all, we are offering you a fully customized, original manuscript and we will ask you a few questions to help personalize it for you. Your book will be as unique as you are.

You get the complete package:

A custom written book that contains valuable home maintenance, preparation and curb appeal tips

A subtle & effective marketing message about the complexities of home-selling (they do need an agent, after all)

Complete typesetting, ready to print

Original cover art, with your name and your face on the cover

The only thing we don’t do is print the book. But, wait! …we can get the book printed for you and shipped to your door, and we won’t charge you a penny for our labor, our time, our effort or our smile.

This a complete and total turnkey marketing system custom designed just for you that leaves all other branding methods in the dust - bar none!

And you will pay less for your book than for other high profile campaigns. You will pay much less than for TV. Your book will cost you way less than billboards. It is a very cost-effective investment in a very profitable future that starts today.

Our price to prepare your book from conception through finished product is actually less than typically recommended for ghostwriting a book. The source most writers use to decide how much to charge suggests $10,000 - $50,000 for writing a book. Click here for industry-standard pricing. And that's just for the writing part. No cover art, no typesetting, no cover blurb or copyright page -- nothing but the writing. We know you don't have bottomless pockets, so we have worked diligently to trim our price to just $14,000.

As a special introductory offer, you save $3000. That’s right, you pay only $11,000. We actually take a loss.

Why a “special” introductory offer? I thought you guys wrote books all the time.

Indeed we do, we’ve written books that launch investment clubs, biographies of famous people from baseball stars to revolutionary leaders, novels that thrill and amuse, spiritual works that rally brothers and sisters in the Lord…but we are just now launching this unique and groundbreaking branding program. You will be on the cutting edge of real estate marketing.

That’s quite a discount. You say you’ll take a loss. What’s the catch?

Glad you asked. There is a catch. We are asking for your permission to follow up with you to learn about your successes and share with future clients. We want to be able to learn from your feedback and grow even better, and we want to show on this page more shining examples of how successful a book can be for a marketing-savvy real estate agent. We are taking a loss, yes, but we see this as an investment – just as having a real estate book written with your name and your face on the cover is an investment in your business success.

When we hand you your manuscript, we will also provide an exclusive tactical blueprint for multiplying the power of your book. You’re about to make the smartest marketing decision you have ever had the opportunity to make, so why not make it even smarter? Why not power-charge your branding with this advanced blueprint to make everyone know that you are the real estate authority in ________________ (just fill in the name of your community, because once this book hits the streets, it will be all yours!)

We eagerly await your form, so that we can start building your reputation as the real estate expert.

David Leonhardt
President
The Happy Guy Marketing

P.S. - What's the biggest mistake most real estate agents make? Most real estate agents fail to market themselves and to brand themselves. Here is an excerpt from the San Francisco Chronicle that shows how marketing can multiply your sales almost like magic:

"It was amazing," says Rick Avery, an agent with Sotheby International, who bought about $20,000 in branding and advertising programs after attending a seminar 13 months ago. (After printing and postage, he estimates he spent upward of $40,000.) "The phone is ringing. People are e-mailing me. I've probably quadrupled my business in the last year."

In tough times like these, you have to be tougher. While everyone else is losing money and losing sleep, you can be multiplying your income almost effortlessly.

P.P.S. - Nobody else offers this program! This is a rare chance to do something totally unique that actually makes people assume you are the best real estate agent in town - the agent they simply must hire! - just when they need that assurance most. In fact, here's a little secret. You know those questions at the top of the page - the ones about billboards and TV and bench ads? Imagine how much more powerful they would be with a picture of your book on them?

Save $3000 only for a very limited time. We have no intention of taking a loss on this for very long! Get your book written today!

 

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